[ problem ]
None of the typefaces that Volvo uses today in its displays are designed for screen use, but as screen resolution continues to get sharper and sharper, eventually the imperfections will become evident.
" Highly legible typefaces could decrease distracted driving, and ultimately, save lives. "
— The MIT AgeLab
[ solution ]
Volvo identifies strongly with Instrument, their in–house typeface, so refining the existing typeface not only offers a better experience to the users, but it can help the brand take its place in the digital age.
[ legibility test ]
[ test result ]
San Francisco won the most legible typeface out of 5,
but what makes SF so easy to read on screen?
[ why It Works ]
[ one ]
[ two ]
space between each letters
space outside of the letters
space inside of the letters
[ three ]
[ but ]
the sad news is…
SF is designed and owned – by Apple.
[ suggestions for the future ]
[ one ]
Develop an in-house typeface
It can maintain good balance between the brand identity and functionality; also, it can offer an exclusive look.
[ two ]
Refine the existing typeface
Simply, refreshing the look of the typeface and create better structure can upgrade the look and feel of the interface.
[ Volvo Typeface Study ]
None of Volvo’s typefaces are designed for screen use, but screen technology
is rapidly improving. Sooner or later, it will become a bigger problem.
Instrument has a very strong Volvo identity,
but there is room for improvement.
[ first ]
[ second ]
[ conclusion ]
Different age groups have different expectations
Adding a setting that allows the users to adjust type size, and weight on screen will be a win-win solution.
[ thank you ]
I found typography is extremely fascinating,
and I hope you feel the same way too.
Thank you very much!
" Typography was beautiful, historical, artistically subtle in a way that science can’t capture, and i found it fascinating."
— Steve Jobs, 2006