Ellie
UX & Visual design

Ellie is your packing buddy, and it makes pack easily and more efficiently. It will offer packing suggestions and avoid missing out items.

[ problem ]

When people pack their luggages in a short amount of time, they are running the risk of under-packing or overpacking.


[ solution ]

Our goal is to make packing luggages more easily and efficiently, and using image recognition technology to analyze packed items.


[ how it works ]

date

step one

type in the date, destination, and purpose

list

step two

generate a packing list from a recent visitors

date

step three

layout the pack items

list

step four

scan and check

screenshot

[ user flow | one ]

Create A Packing List


[ user flow | two ]

Edit the Packing List


[ user flow | three ]

Scan the pack item


[ technical Diagram ]

step one

Scan the 3D items

step two

Use the API technology to analyze the 3D items

step three

Unrecognized items will be tag by users


[ style guide ]


[ logo design ]

logo
color

[ typography ]

type

[ iconography ]

icon

[ case study ]


[ competitors ]

packing-pro

Packing Pro

  • Sync from device to device
  • Share Packing List
  • Customize Interface Design
travel-list

Travel List

  • Create reminders so users won’t forget things
  • Keep track of your trip’s itinerary
trip-list

TripList

  • Save list for reuse
  • Add items to the list based on the destination

[ swot ]

Strengths

  • generate a packing list based on a recent visitors
  • check the user’s items by scanning
  • offer packing suggestions

Weaknesses

  • has few competitors
  • creating a packing list may avoid a few steps
  • some of the target audience who may not be tech-savvy

Opportunities

  • save user’s packing time
  • avoid omitting any items
  • share user’s packing lists on social media

Threats

  • users may get annoyed during the packing progress

[ Target Audience ]

suitecase

Primary

  • Business Trip Traveller by Air
  • Age: 25-49
  • Income: $87,500
  • get things done fast and perfectly
backpack

Secondary

  • Leisure Trip Traveller by Car
  • Age: 50+
  • Income: $62,500
  • avoid forgetting the items that they needed

[ persona ]

persona

user infor

  • Margaret
  • 37
  • Female
  • New York City
  • English, Chinese
  • Social Media Active
  • Survive Fashion Week

user background

Margaret is a fashion magazine beauty editor, and her job is to stay on top of all the latest runway makeup trends and share them with her readers. She got her first Bachelor’s degree in English Creative Writing, and she went to a graduate school for Journalism to study magazine writing. Also, she is the mother of a 14-month-old baby girl.


[ user scenario ]

Margaret always travels abroad to attend the fashion weeks in Europe, and usually she needs to stay at least a week.

  • A) Type in the destination, duration, and purpose
    • Destination: Paris
    • Duration: 8 days
    • Purpose: Work
  • B) Generate a packing list based on the past, with usual
    makeups, skin care, shoes, handbags, clothing, notebook, pen, smartphone...
  • C) Scan & Check
  • D) Done

[ outcome ]

Margaret is a busy working mom, so it is a great challenge for her to stay balanced between work and life. Using ELLIE app is really saving her time on packing because the app pulls data from her last trip. Now, she does not need to worry about missing items, and she can spend more time with her baby girl.


[ design process ]


[ user observation ]

prototype

one

Tester hit “Scan” to add item on the list

two

Tester did not understand what the “Edit” button do

three

Tester got confused when she saw the “Create List Page”

four

In A test, tester dragged the unknown objects on the suggested tags

five

In A test, tester got confused with the error icon “!”

six

Between the split test, tester preferences version B


[ thank you ]