Coachella
rebranding & interaction design

Using interaction activities reduces perceived waiting time.

[ problem ]

Going to Coachella is fun, but waiting in line for the concert is not so fun.

line-up

[ solution ]

Instead of reducing users’ waiting time, we can reduce perceived
waiting time by adding interactive activity while users are waiting.


[ How It Works ]

one

step one

take pictures in photo booth
during the line up

two

step two

customize pictures
on the kiosk

three

step three

share pictures via social media,
email, or text message


[ pop-up station ]

pop-up

[ user flow ]


[ one ]

pick a photo

user-flow-one

[ two ]

customize the photo

user-flow-two

[ three ]

share the photo

user-flow-three

[ four ]

receive a confirmation

phone-email

[ thank you ]